A method used within a mobile application to gather feedback from users, providing businesses with direct insights into user experience, preferences, and satisfaction. It leverages the capabilities of a customer engagement platform to deliver targeted questionnaires at specific moments during app usage.
The practice offers significant advantages, allowing for the timely collection of data that can inform product development, personalize user journeys, and improve overall app performance. Historically, this type of feedback was gathered through external channels, leading to lower response rates and less contextual information.